The Scrounger dog
A scrounger looks for and collects whatever it finds whether you want it or not. Often it eats what it gathers and often makes itself ill in the process - and you're left with the cost of getting it to the vet.
You try to train it to fetch only what you want and ignore everything else, but it insists on bring you all the unwanted rubbish it can find.
Just about any of the other dog types can also turn out to be scroungers.
The Scrounger website
A scrounger website gets enquiries from the wrong type of prospect. The result is that you waste a lot of time filtering through the tyre-kicker enquiries to find the odd one or two that are worth following up.
Often a scrounger website is the result of amateur search engine optimisation that looks for hits volume instead of quality leads.
The most common cause is that the web developer hasn't paid attention to the nature of your business objectives or your target market - when the site was built it was most likely all about design and/or technology. A common marketing mistake is that the website itself lacks clarity or relevance to the visitor's needs.
One thing's for sure about scrounger websites - they do more harm than good for their owners.
Are you about to buy a scrounger website?
Scrounger websites are never intentional - it's a characteristic that emerges only after the site is built. Danger signs include:
- The provider doesn't have sufficient business insight.
- Complementary off-line business strategies are not discussed.
- Conversations centre on looking good instead of business outcomes
- You're not asked about business goals and strategies.
- You're not asked about your customers and their needs.
- The website sounds really cheap.
- The conversation is dominated by talk about search engine optimisation and the number of hits.
- The provider talks as if having a successful website is about programming, computers, graphic design and IT.
How to ensure a thoroughbred website
SnapSite will work with you through each of the important steps to website success. We can help you develop operational and strategic business battle plans that will give your business the potent advantage of having more than just a website.
Snapsite provide strategies, systems and services to take your business beyond the limitations of just having a website